Published by the separately chartered Baylor Alumni Association, the Line is empowered by its editorial independence to achieve excellence in publishing and alumni relations. The Line's contents reflect the full range of alumni interests and concerns, from balanced coverage of controversial campus issues to news of former classmates' activities, providing readers with a uniquely candid, entertaining, and informative mix of stories.

In the 2001 edition of the national CASE Circle of Excellence Awards Program, a panel of jurors awarded the Baylor Line a silver medal in the "College and University General Interest Magazines" category—one of only twelve magazines in the nation so honored and the Line's first national award for general excellence. Other magazines winning awards included those from Stanford, Cornell, Brown, and Dartmouth. In subsequent years, the Line has won three other national CASE awards, for staff writing and illustration.

In addition, the Line also has earned more than fifty awards in CASE District IV awards competitions—which include entries from schools in Texas, New Mexico, Oklahoma, Arkansas, Louisiana, and Mexico—during the past six years.