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Undesignated Gifts Provide FlexibilityBy Todd Copeland
Much of the Sesquicentennial Campaign's focus has been directed toward
achieving endowments for individual programs and services that the
Baylor Alumni Association (BAA) provides, such as the Baylor Line magazine or the various awards given by the BAA.
However, alumni association officials are also encouraging alumni and
friends to make a general--or undesignated--gift to the
Sesquicentennial Campaign.
The reasons? According to Allen Holt, the BAA's director of
development, there are at least two. "First, undesignated giving
provides the alumni association flexibility, because it allows our
organization to adapt to changing needs. Second, it provides security.
Knowing that we have an endowment spinning off unrestricted income that
will always be there strengthens our organizational planning and
forward momentum."
Like gifts to specific endowment funds, the money provided by a donor on an undesignated basis is placed in the BAA's
permanent endowment. And there it will remain, providing an ongoing, reliable source of income for the association.
To date, the BAA has received more than $200,000 in pledges and gifts for undesignated purposes.
"If a particular program is close to the heart of an alum, then we
certainly encourage him or her to make a gift to that program's
endowment," Holt said. “But we also want to encourage folks to give on
an undesignated basis. That's equivalent to saying that the whole
mission and work of the BAA is close to their heart."
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